Demographics & Psychographics

Socio-EconomicPeople in the UK are targeted based on their social class.
The categories are A, B, C1, C2, D, and E.
The things they are based on are things like, Occupations, Education, Economic status and Background.
Most newspapers in the UK still use this system to categorise people.

A – Upper Middle Class
B - Middle Class
C1 – Lower Middle Class
C2 – Skilled Working Class
D – Working Class
E – Those at the lowest level of subsistence.

Social Groups
There are many social groups, and most people are categorised in one.
- Rebel
- Trendies
- Cowboys
- Groupies
- Utopian
- Traditionalist
- Puritan
- Drop-Out
- Innovator
- Egoist
- Drifter
- Cynic

That is only to state a few, there are lots of different categories.

Psychographics

Psychographics is looking at the way people see themselves and the kind of lifestyle they would like to have. It involves looking at where you think you are now and where and what you want to be in the future.
- Succeeder
- Mainstreamer
- Individuals
- Carriers

By researching certain types of groups it will help us to define our target audience and ensure we have the codes of conventions in our music video for our target audience.