Conventions of a music video
I have looked at 3 different music videos that are all the same genre of music that I want to create my video for. I have used these videos to help me develop and understand what conventions and similarities each video has, so that I can design my video to fit with these conventions.
The three songs I decided to compare were Birdy 'Skinny Love', Birdy 'People Help The People' and Christina Perri 'Jar Of Hearts'. By looking at these three snapshots it has made me realise at-least two things I need to include in my video.
Close ups- they are often used to emphasise the lyrics of the song that are being spoken.
A dark feel to the video- most 'indie' music videos seem to be quite poorly lighted or in black and white, maybe this is to emphasise the message they are trying to put across in the song and video.
The pace of the editing in all three songs seems to be quite fast paced and there seems to be no more than three seconds between each cut.
Contrasted with pop videos- indie videos seem to use neutral colours, black and whites whereas pop videos tend to use bright colours.
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| Contrasted with 'Skinny Genes' by Eliza Doolittle 'Skinny Love' by Birdy seems to be a lot darker neutral compared to the pop video which uses clear, bright images and bright, bold colours |
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