Laura Mulvey

Laura Mulvey

Laura Mulveys is a British feminist film theorist, she is currently professor of film and media studies at Birkbeck, University of London.

A theory of hers which I have looked at that I think will effect the making of my music video is the male gaze.

Laura Mulvey believed that all media is produced from a heterosexual males point of view, she believes women are objectified. She believes a lot of text is filmed from what a male wants to see, for example women being provocative.

She also believes that if media was not created in this way no-one would want to watch it, not even females.

Nearly all types of media text apply to this theory. Here I will analyze a music video which shows Laura Mulveys Theory.

I am going to be applying Mulvey's theory to the music video;

As you can see in this video women are shown using provocative and suggestive movements.
Also, the dancers costumes are very revealing and again, this is suggestive to an audience.
It's easy to see that in this music video it is meant that attract audiences (predominantly male) through the choreography and costume.

The reason for looking at Laura Mulveys theory is because in my music video and for my album cover I believe I need to make them both interesting in order to approach a wide target market, I do agree with Laura Mulveys theory that the majority of media text is produced for what a heterosexual male would want to see, but I also believe that this is what makes the audience attracted to the text. Video and media text that sexualizes women is not seen so be unacceptable any more, people are happy to watch it and therefore creating text without thinking from a males perspective would mean less people are likely to be interested in it. This means that when im making my music video it would be acceptable for me to sexual the actor in a reasonable way. Although, I am not completly sure that it will fit the style of the artist.