Institutional and Exhibition Research

Institutional

Silvertip Films is a small UK business based in London that create music videos, corporate/promo videos and film live concerts or events. The artist or company that want a video created for them will approach the company and set up an initial meeting to discuss ideas. I dicovered Silvertip Films when researching which institutions promote and make un-signed artists through music videos.

Here is an example of a few shots of Silvertip's work;
Serena Kern- My Promise

They let the artist have a say in what they want in their music video, but they do also help the artist to develop a clear idea. Their music videos have been broadcasted in the UK and elsewhere in the world, and have even been nominated for awards. They film music videos for both signed and unsigned artists, and their videos have made artists successful.

Silvertip tends to only film narrative videos as this keeps the budget low. As I have not completed my music video yet, I can not say how my text looks like a 'real' product. But because I know I am creating a video with a narrative, I know that this is similar to the type of videos Silvertip create. My video is also slightly different to their videos as I am using more locations than they would tend to use.

Exhibition

If my music video where to be broadcasted in the 'real' world, it would be shown on YouTube and maybe radio stations such as Radio 1. It would fit with other media products that are shown on these types of media broadcasters because they show a wide range of genres and my chosen song isn't as mainstream as other songs.

 

Music videos are very important to the music industry. They help to 'advertise' the band/artist by allowing the audience to identify with them, it helps to give them a brand identity. It also maximises the awareness of the band, by being played on a channel such as MTV every day will increase peoples awareness of the song and the band meaning people are more likely to buy the song. They relte to my text as my artist is still unsinged.

The internet has made a big impact on the music industry. Sites such as Youtube and Vevo have allowed music videos to be easily accessed through the internet. These sites are extremely useful for amateur filmakers to allow their work to be shown. Anyone can upload a film onto YouTube and it can be viewed by millions of people accross the world. If a video gets a certain amount of hits (how many people have watched it) then YouTube will pay the filmaker for the video. Also, if a video does well on YouTube it is likely to gain the attention of large businesses who will then contact the owner of the video. YouTube is where my artists whos song I am using made her fame, and also where I found out about her music.

From doing this piece of research I have learnt how my product would be produced in the 'real' world. I understand what I would need to do if I was to approach a company about producing my music video. I have also learnt how important music video sites such as Vevo and YouTube have been to not only an artist but to amateur filmakers. When I create my music video I will try to use different conventions of the video to my advantage that will help it become popular on YouTube. As the song I am using is about a relationship that has ended and that it is aimed at a young teenage audience (similar to the target audience of YouTube). I will use this to my advantage by making it clear in my video that this is what the video is about so that the audience of YouTube can relate to my video. I will also use young, good looking actors in my video, to possibly increase the views I would get if it was to be uploaded to YouTube. Also I could send my artists song to Silvertip and see what they think and it would help my artist to get more well known.