Audience Research

Here is my audience research. We did this to get a good idea of what people expect to see in an 'indie pop' video so I could fit the right codes and conventions for this genre of music.

Here are the questions I asked for my audience research;
What would you expect to see in an indie/pop music video?
What do you think of when you hear this song?
What would you expect to see in the music video for Gabrielle Aplin - Home?
What do you think is cliche for this genre of music?
Who do you think the target audience is for this song?

We found out that our target audience are primarily girls aged 13-20. I am going to be making my music video a mix between performance and story as my researched has shown me this is what people expect from an indie pop music video.